Insights and Risks from Matt Hawkins’ Podcast


The growing acceptance and legalization of cannabis have created a burgeoning industry that has captured the attention of investors worldwide. However, investing in cannabis is not without its perils and pitfalls. In this article, we’ll delve into the podcast featuring Matt Hawkins, a prominent figure in the cannabis industry, and explore the key insights he shares regarding the challenges and potential profits associated with cannabis investments.

The Cannabis Investment Landscape

Cannabis, once relegated to the shadows, is now experiencing a remarkable transformation. Legalization efforts are gaining momentum globally, and the cannabis industry has become a fertile ground for investors. As the industry expands, it offers diverse investment opportunities, from cultivation and processing to distribution and retail.

Matt Hawkins: A Cannabis Investment Authority

Matt Hawkins, a seasoned investor and the founder of Entourage Effect Capital, has a wealth of experience in the cannabis industry. His podcast provides a platform for exploring the multifaceted world of cannabis investments. Hawkins draws on his extensive knowledge to offer insights that are both educational and illuminating.

Perils of Cannabis Investing

While the cannabis industry holds tremendous promise, it also presents investors with a unique set of challenges and risks.

  1. Regulatory Uncertainty: Cannabis remains subject to evolving regulations in many regions. The shifting legal landscape can create uncertainty for investors, affecting the profitability of cannabis ventures.
  2. Compliance and Governance: The cannabis industry is heavily regulated, and compliance is critical. Cannabis companies must navigate complex legal requirements, including licensing, testing, and taxation. Non-compliance can result in costly penalties.
  3. Banking and Financing: Traditional financial institutions often shy away from cannabis-related businesses due to federal restrictions. As a result, cannabis companies may face difficulties in accessing banking and financing services, limiting their growth potential.
  4. Market Volatility: The cannabis market can be highly volatile. Fluctuations in supply and demand, changing consumer preferences, and market sentiment can all influence stock prices and investment returns.
  5. Competition and Consolidation: The cannabis industry is becoming increasingly competitive, with larger players looking to consolidate the market. Smaller businesses may struggle to compete and could be targets for acquisition.

Profits in Cannabis Investments

Despite the perils, there are significant opportunities for profits in the cannabis industry.

  1. Diversification: Hawkins highlights the importance of diversification. Investors should consider a range of cannabis investments to spread risk. This might include cultivation, ancillary businesses (e.g., lighting, packaging), and retail operations.
  2. Ancillary Services: Companies that provide essential services to the cannabis industry, such as security, software, and equipment, can be lucrative investments. They are less susceptible to the regulatory risks faced by plant-touching businesses.
  3. Long-Term Vision: Hawkins encourages investors to adopt a long-term perspective. While the cannabis industry can be turbulent, many experts anticipate continued growth over the next decade as more states and countries legalize cannabis.
  4. Due Diligence: Thorough research and due diligence are crucial. Investors should examine a company’s financials, management team, and compliance with regulations. Consider seeking advice from financial advisors with experience in the cannabis sector.
  5. Sustainable and Ethical Practices: Companies that embrace sustainable and ethical practices are well-positioned for success. Hawkins stresses the importance of investing in businesses that prioritize environmental responsibility and social equity.


The cannabis investment landscape is a fascinating terrain that offers potential rewards but is not without its risks. Matt Hawkins’ podcast provides a valuable resource for individuals looking to navigate this dynamic industry. By understanding the perils and profits of cannabis investments, investors can make informed decisions and seize opportunities in a rapidly expanding market.

As the cannabis industry continues to evolve and mature, investors should remain vigilant, adapt to changing regulations, and stay attuned to market trends. With the right approach and thorough due diligence, the cannabis industry can be a fertile ground for those looking to reap the benefits of this rapidly growing sector.


Leave a Reply

Your email address will not be published. Required fields are marked *